SMO vs SMM

Beacon SEO believes that being too aggressive with a Social Media Marketing campaign can actually cause harm if not executed properly. Remember, you are on your friends turf and they can cut you out any time they please. With Social Media the key is to play by rules that are socially acceptable amongst friends. This is a long-term approach, but if done properly can result in a very substantial amount of leads for your company.

Facebook has over 500 million users that spend about 90 minutes a day logged in. Once Facebook decides to enhance their search capabilities and become a search engine it will be a fantastic situation for companies that are “findable”. Remember, Facebook already has a larger number of users than Google.

Beacon offers Social Media Optimization campaign’s that are focused on helping you become the authority in your industry.  By optimizing your Social Media platforms you immediately become more findable. “Findability” and Content have never been as important as they are today. Providing current events and messages to your online network is essential to long-term success.

YouTube is already considered a Search Engine and should be viewed that way. Twitter has become one of the fastest growing social media platforms on the web. It is time to embrace Social Media and let beacon take you to long-term success on the web.